iProv's search marketing strategies deliver the results you demand from your online advertising.

Our team of  marketers, copywriters, designers, & developers are seasoned professionals with deep levels of expertise and a long list of success stories.

Our website packages include :

• Google adwords
• SEO
• Social networking
• Copy writing
• Detailed performance analysis
• Much more

You want results. That's what we do.

Call 501-683-7229 or contact us electronically for a no pressure consultation.

Below, I have created a list of what I think are the top 5 benefits you will see from local online advertising:

1)      By advertising locally, your business can advertise to a HUGE market on a shoe-string budget!

Google processes 1,000,000,000 search queries per day. You can think of that as 1,000,000,000 “potential buyers” per day. Using traditional advertising (TV/Radio/etc) ads are simply broadcast to a wide range of audiences. But Google, and other local online advertising platforms, allow you to limit your ads to only people searching for products and services like the ones you offer. On top of that, you can set daily budgets to verify that your costs stay as low as you wish.

Never before have advertisers had the ability to advertise to such a large audience for such a low rate.

2)      Lower Your Advertising Expense!

There is no doubt that TV, Radio, and the Yellow Pages have a large audience. But, these mediums also come with a hefty price tag.

I want you to do this: This year when the yellow page salesmen come around, cancel your ad. Seriously, just cancel it. Then take what you were spending on your yellow page ad and spend HALF of it online. For 90% of businesses, you will get better results. I know it because I’ve seen it happen.

3)      Increased foot traffic

Foursquare, Google Places, and a number of social sites are a great way to publicize deals, events, and specials that are going on in your store. Additionally, Google shows local stores along with a Google Map above the organic search results (in most searches). If you haven’t done it already, go to Google Places and add your local store at http://www.google.com/local. It’s easy and its free. If you don’t want to do it, call us and we’ll do it for you.

4)      Customer Loyalty and Branding

Google and other search engines generally allow you to create text ads and image ads. While image ads are less popular, they are an awesome tool to build your brand. Using the tools that Google provides, you can design a cool banner that will burn the logo and the name of the company into your customer’s minds.

5)      Make Money While You Sleep

The last benefit is for those of you that have an ecommerce store, donation tab, or online payment processing. It is a great feeling when you wake up and realize that someone has given you money and there was absolutely zero interaction. Call me lazy, but I love when money randomly shows up in my bank account.

Driving results requires the right mix of skills and expertise. It takes great content, social networking, search optimization, search marketing, and proper measurement to be successful.

iProv's website packages deliver the results you demand with the perfect mix of skills and expertise. All at a reasonable price.

Website Packages

Each package builds on the previous one giving you a clear path for growth.

LevelONE

A beautiful design plus the tools you need to manage and promote your site. Perfect for anyone who wants to be up and running fast and manage things from there.

The levelONE website package is:

• Professionally Designed
• CMS Enabled
• Social Network Ready
• Contact Form Enabled
• SEO Friendly
• Google Analytics Enabled

Pricing

LevelTWO

A fully managed website package. iProv's team of copywriters, marketers, designers, & developers  ensure your success by managing each of the 6 pillars of success. You get the results your business needs without the headaches of a do-it-yourself solution.

The LevelTWO website package includes:
Level 1 features plus:

• Professional Management
• Monthly Updates
• Core Keyword Campaigns
• SEO Management
• Monthly Executive Report

Pricing
 

LevelTHREE

The iProv team steps things up in the levelTHREE package. More publishing and advertising, plus email campaigns and social networking mean more leads and more sales for your business.

The LevelTHREE website package includes:
Level 2 features plus:

• Social Network Monitoring & Posting
• Weekly Updates
• Extended Keyword Campaigns
• Monthly Email Campaign

Pricing
 

LevelFOUR

Cranking the dial to max is what the LevelFOUR website package is all about. The flurry of content and wide reaching search marketing draw in prospects from all corners of the web while the email campaigns keep your happy customers coming back for more.

The LevelFOUR website package includes:
Level 3 features plus:

• Weekly Updated Blog & Products/Services
• Long Tail Keyword Campaigns
• Semi - Monthly Email Campaigns

Pricing
 

LevelFIVE

At LevelFIVE the focus is widened to include existing customers. Website content that enriches the customer's experience will help you build loyalty, drive repeat sales, and facilitate word of mouth.

The LevelFIVE website package includes:
Level 4 features plus:

• Twice Weekly Updated Blog & Products/Services
• Diversified Keyword Campaigns
• Multiple Email Campaigns

Pricing
 
*Previous set-up fees apply to new set-up fees, so upgrading is always affordable.

Ready for results? Call 501-683-7229 or contact us here.

I’ve been part of this process hundreds of times! Unfortunately, I have clients that have been ripped off by other providers, and I don't want it to happen to you. So, below are three question that I want you to ask your potential provider so that you don’t make an unfortunate mistake.

1: Do you have a standard, published way to estimate website projects?

The wrong answer: “Every project is different so we have to put a proposal together for you.”

What they are really saying: “Let’s go back to the office and figure out what you will pay for a website and we’ll bring back a price that we pulled out of thin air.”

The right answer: “We have standard, well-defined way to estimate your costs. We can give you a copy of our standard estimating procedure if you would like.”

2: What are you going to do after the site launches to make sure I’m going to get to the top of the search engine results?

The wrong answer: “We can do whatever you want!“

What they are really saying: “We don’t really have a plan or a standard procedure for delivering results after the launch of your website. But, if you tell us what you want, we’ll throw it in our estimate and make sure we charge you extra for the false-belief that we will get you to the top of Google. In actuality, we are going to design your site and the leave you high and dry because we make the bulk of our money off the initial design.”

The right answer should be: “The hard work starts after the launch of your site. We have a standard, repeatable process that we perform on regular intervals to make sure you get to the top and stay there.”

3: What if we fire you? Who owns everything?

The wrong answer: “You won’t fire us because we will keep your phones ringing with new customers!”

What they are really saying: “I hope my corny sales line works because we do not have a standard for that, and if you try to leave I will keep everything because I created all it!”

The right answer should be: “We have been in the business long enough to know that IT needs to be both portable and well documented. If we cannot bring you results, you can fire us and all of our work is transferred over to you. It’s just like hiring an employee.”

If you are looking for a provider for your web marketing needs, you can skip asking these questions by giving us a call or email iProv. The answers to the questions above are our own policies and we'd love to discuss them with you further.

1Optimize the page as a “company” page and create a welcome page.
Make sure the profile for your company profile is complete and that it is clear and concise regarding the description of your company, the services you provide, the widgets you produce, your service area, and how customers can contact you. Because social media updates are included in search engine results, be sure to optimize your posts with keywords appropriate for your business to help your company get ranked in a search.

Create a custom Facebook landing page tab to welcome first-time visitors. This page will encourage new visitors to “like” your page, which can come with user benefits and incentives, as we'll explore further below.

2But, use a personal voice.
Generally, people want to connect with other people, not nameless, faceless companies. Write updates and make posts using language potential customers will understand. Post pictures of the staff, update your current fans on recent office news, and announce inter-office successes between your staff and your clients. Celebrate holidays and events and get your fans to participate, e.g., “We're dressing like leprechauns for St. Patty's Day! Show us how you're feeling lucky this year.”

3Plaster your Facebook page everywhere.
Once your company Facebook page is established, publish your Facebook page address on everything! Anything that is printed (office stationery, trade show materials, office signage, etc.) or distributed (e-newsletters, online promotions, advertisements, e-mail signatures, etc.) should have your Facebook address on it. Place a “follow” button on any blog posts and web site. You can get a customized Facebook address, instead of the default randomly assigned number and URL, by visiting www.facebook.com/username for a vanity URL.

4Like other business' pages.
Follow businesses in your industry and start building relationships by participating in discussions and and commenting on statuses. When your fans (and theirs) see the relationships you have with those in your same field, credibility and trust is fostered. Businesses, especially small businesses, in specified fields are generally a tight-knit bunch and can be a excellent source of job referrals.

5Offer incentives for new fans.
Exclusive offers for those who are fans of your Facebook page make it so that users need to follow your company in order to receive specific perks. You can also ask your current fans to refer new fans with an incentive for both, your potential reach has the potential to instantly double. Incentives and contests can further be advertised to new fans when current fans post their entry on their own profiles.

Call us at 501-683-7229 or use our contact form for a free, no obligation consultation.

It is very easy to dismiss even the most trusted advice about your website when you are forced to decide between doing what is right for the website and using your resources for things that have a more direct impact on your day-to-day operations. Business always comes first.

The reality is that your website’s effectiveness has a direct impact on your business. So you have to find a balance. This means you must determine what website efforts are most worth your efforts.

As you contemplate this challenge, you should know that there is one thing that you must do for your website that takes priority over everything else. Literally the single most important thing you must do. And that one thing is publishing content. And you must publish regularly.

Maybe you’ve heard this before. Maybe you’re doing a great job already. But for many of our readers, the demands of regular web publishing are more than the business can muster. If this is your situation, you need to solve this problem ASAP.

The web today is a very noisy place. New information is being indexed on the web at a staggering rate.

“We create as much information in two days now as we did from the dawn of man through 2003.”

Eric Schmidt – former CEO Google

And since we’re talking about Google, let’s review what they tell us we should be doing:

“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.”

If Google says this is the most important thing to do, you can be assured it is. So as your setting your priorities, keep web publishing at the top of your list.

At iProvWEB we understand the challenges you face online. We offer the services you need to succeed, including high quality content creation services. So you can keep your website fresh and maintain your voice in the marketplace.

Call us at 501-683-7229 or use our contact form for a free, no obligation consultation. Let us show you how we help you win online.

• Why is my quality score so low?
• How much money should I be spending on Adwords?
• What should I do to improve my click through rate?
• How can I improve my average position?

Many small business owners are technically proficient folks who are smart enough to fix an issue with a printer or even put together a web page for their business. And Google has made Adwords tools easily accessible to everyone. Why couldn't you just get started on your own? Enter the problem with Google Adwords advertising.

Say for a moment that you have a moderately successful campaign with a 2.51% CTR. So, the next time you login to the Adwords Tool, it makes a few keyword suggestions. There's no harm in adding some of those suggested keywords, right? So you add two or three keyword phrases. But wait a minute, three days later and the CTR has plummeted to 0.42%! What the hell happened?

Did you know?
84% of online searches are performed on Google. Think about that for a minute.

If you're reading this post, you're a smart person. You spent the time to hatch a strategy and put the wheels in motion. You may have turned a couple of dials and pulled a couple of levers, only to find out in a week that your newly adjusted campaign is performing worse than before. Keep on trying. You'll get it eventually. Right? Right? Uhh... Hello?

What to do now?

Effective advertising with Google is one of our core missions at iProvWEB. We deal with many Adwords accounts across many industries. All of our Adwords accounts are under constant review, proactively alerting us to changes in data and consumer trends.

Your online presence deserves a group of experts who deal with Adwords on a daily basis. Whether your goal is brand advertising or conversion, we'll tailor a plan for your business. Do you really think you can do better on your own?  If it's your first time jumping out of a plane, would you prefer to go alone or with a skydiving instructor? Here's your ripcord. Go ahead.

Held in the Today’s Office building in downtown Little Rock, the private one hour event helped attendees better understand the challenges small organizations face online. More importantly, everyone in attendance learned about the six universal requirements of being successful online.

Great job breaking down what can be a complex topic. Thank You!

-Josh Newton
Polk Stanley Wilcox

In addition to the great information attendees enjoyed a wonderful lunch from RX Catering. Two lucky folks also won a couple of great prizes.

Congratulations to Daria Isom of Top Notch Electronics for winning a copy of Marketing in the Age of Google: Your Online Strategy is Your Business Strategy!

Also, congratulations to Micah Darby of Stuck and Associates for winning a Kindle Fire!

Every day, more business and organizational leaders around the state are leveraging the unique services and unrivaled expertise of iProv to conquer the Internet.

If you are interested in getting more results from your online presence, contact iProv and let us show you how it’s done.

Background

In September 2011 iProv met with the leaders of the new not-for-profit organization ARVets, to discuss how we could work together to create a compelling online presence.

The energy in this initial meeting was remarkable, and it was clear almost immediately that iProv and ARVets would work well together. Soon after that initial meeting, a working relationship was officially established, and the project work began.

Developing an identity

The first order of business was to develop the ARVets brand identity.
Like most brand identity projects, it is important to capture the essence of the organization in a logo mark that works online and in print.

iProv began by capturing the executive team’s vision of the brand identity. Using iProv’s 13-point brand identity profiling method, we developed a brand identity personality profile.

The personality profile was used to create a number of design comps of various styles.

Through a short series of feedback sessions, the final logo design was created.

The end result speaks for itself. High quality professional artwork was delivered quickly and at a reasonable cost. The executive team was very pleased with the logo design. Work began immediately to place the logo on business cards, signage, and, of course, the website.

Defining the online strategy

A successful website strategy begins with a thorough understanding of the organization’s goals. Translating those goals to the website design is a critical process. iProv’s team makes this process both timely and efficient with a well-organized, rapid prototyping method.

1. Inform people about the existence and purpose of ARVets
2. Provide support to Arkansas Veterans
3. Solicit volunteers and donations

A prototype design was created to illustrate how the goals will be addressed in the final website design.

From concept to reality

Now that the organization’s goals are aligned with the online strategy, the iProv team turned their focus to the visual aspects of the website design. When great looking web design is enhanced by clear goals, a website design emerges that not only looks great, but functions great, as well. The ARVets website was no exception.

The results

ARVets.org officially launched on Veterans day, November 11, 2011. The launch was promoted on Facebook and via online advertising. Advertisements were created and targeted to online users throughout Arkansas.

The website began attracting visitors immediately, and continues to draw visitors from across the state. This success story has only just begun. iProv and ARVets are committed to the long-term success of the website. We have a busy and demanding plan of action to keep the site fresh and engaging in 2012 and beyond.

Perhaps the most compelling evidence of success comes from the folks at ARVets.

“As a startup non profit I always feel like every decision is the decision that can make you or break you! With IPROV I felt like I wasn’t making a tough decision but the right decision. I feel like not only is this company full of qualified people doing their job, but they are passionate people committed to success of whatever they have their hand in. For me signing the dotted line was easy and its only gotten better from that day forward!”

Respectfully,
Nicole S. Hart, CEO
ARVets

Visit www.arvets.org too see this success story in action.

At iProv we are totally dedicated to the success of our clients. We invite you to contact us today and begin your online success story.

And I meet people all the time that are flat out doing it wrong.

Usually the mistakes start with some slick talking sales person. Here are some ways that you can tell when you’re talking to the wrong sales person.

Focused on clicks

If the sales guy keeps going on about how many clicks he can get you, it’s time to look elsewhere.
Sure clicks matter. But not all clicks are good clicks. So don’t buy clicks for the sake of clicks. Buy clicks that you can convert into business.

Focused on impressions

If the sales gal is blabbering on about how many people view their website and how many ad impressions she can deliver, it’s time for you to ask yourself what your goals really are.

If your goal is to be found when someone is ready to make a purchase, then impressions based programs are not for you. Buying impressions only makes sense for branding efforts where you need to get your message out to as many people as possible.

Also keep in mind that website specific ad programs are typically more expensive that advertising networks, so shop around before your buy ads on just one website.

Focused on conversions

One sure fire way to tell when you’re talking to the right people.
If your sales person is talking about conversions, you have found the right person. Conversions, for those unfamiliar, are when an online ad results in a business contact being made. Anything from contact form submissions to online sales are types of conversions. Conversions matter most.

At iProv we focus on conversions for your search engine advertising. Check out our website packages and when you are ready to learn more, get in touch.