iProv's search marketing strategies deliver the results you demand from your online advertising.

Our team of  marketers, copywriters, designers, & developers are seasoned professionals with deep levels of expertise and a long list of success stories.

Our website packages include :

• Google adwords
• SEO
• Social networking
• Copy writing
• Detailed performance analysis
• Much more

You want results. That's what we do.

Call 501-683-7229 or contact us electronically for a no pressure consultation.

Below, I have created a list of what I think are the top 5 benefits you will see from local online advertising:

1)      By advertising locally, your business can advertise to a HUGE market on a shoe-string budget!

Google processes 1,000,000,000 search queries per day. You can think of that as 1,000,000,000 “potential buyers” per day. Using traditional advertising (TV/Radio/etc) ads are simply broadcast to a wide range of audiences. But Google, and other local online advertising platforms, allow you to limit your ads to only people searching for products and services like the ones you offer. On top of that, you can set daily budgets to verify that your costs stay as low as you wish.

Never before have advertisers had the ability to advertise to such a large audience for such a low rate.

2)      Lower Your Advertising Expense!

There is no doubt that TV, Radio, and the Yellow Pages have a large audience. But, these mediums also come with a hefty price tag.

I want you to do this: This year when the yellow page salesmen come around, cancel your ad. Seriously, just cancel it. Then take what you were spending on your yellow page ad and spend HALF of it online. For 90% of businesses, you will get better results. I know it because I’ve seen it happen.

3)      Increased foot traffic

Foursquare, Google Places, and a number of social sites are a great way to publicize deals, events, and specials that are going on in your store. Additionally, Google shows local stores along with a Google Map above the organic search results (in most searches). If you haven’t done it already, go to Google Places and add your local store at http://www.google.com/local. It’s easy and its free. If you don’t want to do it, call us and we’ll do it for you.

4)      Customer Loyalty and Branding

Google and other search engines generally allow you to create text ads and image ads. While image ads are less popular, they are an awesome tool to build your brand. Using the tools that Google provides, you can design a cool banner that will burn the logo and the name of the company into your customer’s minds.

5)      Make Money While You Sleep

The last benefit is for those of you that have an ecommerce store, donation tab, or online payment processing. It is a great feeling when you wake up and realize that someone has given you money and there was absolutely zero interaction. Call me lazy, but I love when money randomly shows up in my bank account.

Driving results requires the right mix of skills and expertise. It takes great content, social networking, search optimization, search marketing, and proper measurement to be successful.

iProv's website packages deliver the results you demand with the perfect mix of skills and expertise. All at a reasonable price.

Website Packages

Each package builds on the previous one giving you a clear path for growth.

LevelONE

A beautiful design plus the tools you need to manage and promote your site. Perfect for anyone who wants to be up and running fast and manage things from there.

The levelONE website package is:

• Professionally Designed
• CMS Enabled
• Social Network Ready
• Contact Form Enabled
• SEO Friendly
• Google Analytics Enabled

Pricing

LevelTWO

A fully managed website package. iProv's team of copywriters, marketers, designers, & developers  ensure your success by managing each of the 6 pillars of success. You get the results your business needs without the headaches of a do-it-yourself solution.

The LevelTWO website package includes:
Level 1 features plus:

• Professional Management
• Monthly Updates
• Core Keyword Campaigns
• SEO Management
• Monthly Executive Report

Pricing
 

LevelTHREE

The iProv team steps things up in the levelTHREE package. More publishing and advertising, plus email campaigns and social networking mean more leads and more sales for your business.

The LevelTHREE website package includes:
Level 2 features plus:

• Social Network Monitoring & Posting
• Weekly Updates
• Extended Keyword Campaigns
• Monthly Email Campaign

Pricing
 

LevelFOUR

Cranking the dial to max is what the LevelFOUR website package is all about. The flurry of content and wide reaching search marketing draw in prospects from all corners of the web while the email campaigns keep your happy customers coming back for more.

The LevelFOUR website package includes:
Level 3 features plus:

• Weekly Updated Blog & Products/Services
• Long Tail Keyword Campaigns
• Semi - Monthly Email Campaigns

Pricing
 

LevelFIVE

At LevelFIVE the focus is widened to include existing customers. Website content that enriches the customer's experience will help you build loyalty, drive repeat sales, and facilitate word of mouth.

The LevelFIVE website package includes:
Level 4 features plus:

• Twice Weekly Updated Blog & Products/Services
• Diversified Keyword Campaigns
• Multiple Email Campaigns

Pricing
 
*Previous set-up fees apply to new set-up fees, so upgrading is always affordable.

Ready for results? Call 501-683-7229 or contact us here.

Held in the Today’s Office building in downtown Little Rock, the private one hour event helped attendees better understand the challenges small organizations face online. More importantly, everyone in attendance learned about the six universal requirements of being successful online.

Great job breaking down what can be a complex topic. Thank You!

-Josh Newton
Polk Stanley Wilcox

In addition to the great information attendees enjoyed a wonderful lunch from RX Catering. Two lucky folks also won a couple of great prizes.

Congratulations to Daria Isom of Top Notch Electronics for winning a copy of Marketing in the Age of Google: Your Online Strategy is Your Business Strategy!

Also, congratulations to Micah Darby of Stuck and Associates for winning a Kindle Fire!

Every day, more business and organizational leaders around the state are leveraging the unique services and unrivaled expertise of iProv to conquer the Internet.

If you are interested in getting more results from your online presence, contact iProv and let us show you how it’s done.

Background

In September 2011 iProv met with the leaders of the new not-for-profit organization ARVets, to discuss how we could work together to create a compelling online presence.

The energy in this initial meeting was remarkable, and it was clear almost immediately that iProv and ARVets would work well together. Soon after that initial meeting, a working relationship was officially established, and the project work began.

Developing an identity

The first order of business was to develop the ARVets brand identity.
Like most brand identity projects, it is important to capture the essence of the organization in a logo mark that works online and in print.

iProv began by capturing the executive team’s vision of the brand identity. Using iProv’s 13-point brand identity profiling method, we developed a brand identity personality profile.

The personality profile was used to create a number of design comps of various styles.

Through a short series of feedback sessions, the final logo design was created.

The end result speaks for itself. High quality professional artwork was delivered quickly and at a reasonable cost. The executive team was very pleased with the logo design. Work began immediately to place the logo on business cards, signage, and, of course, the website.

Defining the online strategy

A successful website strategy begins with a thorough understanding of the organization’s goals. Translating those goals to the website design is a critical process. iProv’s team makes this process both timely and efficient with a well-organized, rapid prototyping method.

1. Inform people about the existence and purpose of ARVets
2. Provide support to Arkansas Veterans
3. Solicit volunteers and donations

A prototype design was created to illustrate how the goals will be addressed in the final website design.

From concept to reality

Now that the organization’s goals are aligned with the online strategy, the iProv team turned their focus to the visual aspects of the website design. When great looking web design is enhanced by clear goals, a website design emerges that not only looks great, but functions great, as well. The ARVets website was no exception.

The results

ARVets.org officially launched on Veterans day, November 11, 2011. The launch was promoted on Facebook and via online advertising. Advertisements were created and targeted to online users throughout Arkansas.

The website began attracting visitors immediately, and continues to draw visitors from across the state. This success story has only just begun. iProv and ARVets are committed to the long-term success of the website. We have a busy and demanding plan of action to keep the site fresh and engaging in 2012 and beyond.

Perhaps the most compelling evidence of success comes from the folks at ARVets.

“As a startup non profit I always feel like every decision is the decision that can make you or break you! With IPROV I felt like I wasn’t making a tough decision but the right decision. I feel like not only is this company full of qualified people doing their job, but they are passionate people committed to success of whatever they have their hand in. For me signing the dotted line was easy and its only gotten better from that day forward!”

Respectfully,
Nicole S. Hart, CEO
ARVets

Visit www.arvets.org too see this success story in action.

At iProv we are totally dedicated to the success of our clients. We invite you to contact us today and begin your online success story.

And I meet people all the time that are flat out doing it wrong.

Usually the mistakes start with some slick talking sales person. Here are some ways that you can tell when you’re talking to the wrong sales person.

Focused on clicks

If the sales guy keeps going on about how many clicks he can get you, it’s time to look elsewhere.
Sure clicks matter. But not all clicks are good clicks. So don’t buy clicks for the sake of clicks. Buy clicks that you can convert into business.

Focused on impressions

If the sales gal is blabbering on about how many people view their website and how many ad impressions she can deliver, it’s time for you to ask yourself what your goals really are.

If your goal is to be found when someone is ready to make a purchase, then impressions based programs are not for you. Buying impressions only makes sense for branding efforts where you need to get your message out to as many people as possible.

Also keep in mind that website specific ad programs are typically more expensive that advertising networks, so shop around before your buy ads on just one website.

Focused on conversions

One sure fire way to tell when you’re talking to the right people.
If your sales person is talking about conversions, you have found the right person. Conversions, for those unfamiliar, are when an online ad results in a business contact being made. Anything from contact form submissions to online sales are types of conversions. Conversions matter most.

At iProv we focus on conversions for your search engine advertising. Check out our website packages and when you are ready to learn more, get in touch.

There is, however, a simple way to make any path you choose a good path.

One simple concept that single-handedly defines the reason behind everything you do online, especially social networks.

The simple truth.

This whole Internet thing is about relationships. Take it or leave it. Like it or lump it. The Internet doesn't care how you feel about it.

Relationships. The reason to do everything you do.

If this is news to you, don’t feel bad. A great deal of people, including many business leaders, are still in the dark on this one. But don’t feel too good either, because not everyone is in the dark.

Of course.

You may be thinking “everybody knows relationships are critical in business. What does that have to do with social networks?”

It means you must judge everything you do online by how it helps you build relationships.

The Facebook example.

If you think you don’t need a Facebook presence, you may have skipped an earlier paragraph. If you have a Facebook page, or plan to have one soon, how do you gauge the success of the page?

If you said “Likes,” then I have some Likes I can sell you. Well, actually I don’t. But you really can buy them online.

Right about now, the value of the relationship rule should be obvious. What good are a bunch of Likes if not one of them does business with you?

To know if your Facebook page is truly adding value to your relationships, measure performance by the number of interactions you get. It's a great way to know if you're reaching anyone.

Put relationships first.

Then you know you’re doing it right.

What do you think?

Share your thoughts or opinions with a reply.

Keyword research provides direct insight into the minds of searchers and is an invaluable resource for business advertising.

A search for "Where to buy golf shoes" has a very obvious intent to purchase behind it. On the other hand,  a search for "The best golf shoes" implies the searcher is in the earlier stage of research.

Next - Provide the answer

Someone researching the best golf shoe, will find little value in a website that just lists golf shoes for sale. The site must also satisfy the searcher's request for golf shoe reviews.

But a website that provides a map to the nearest store can satisfy the people looking for a place to buy golf shoes. Even if they don't sell shoes online.

What are your target's action phrases?

Identify the terms that your target audience uses to find you and your competitors at purchase time. Build your ad campaigns and landing pages around these action phrases and get the attention of people ready to take action. It's a simple and effective marketing strategy for most any type of business. But beware, the competition for some keywords can be fierce.

It’s an investment. And any good investment brings returns.

Measuring return is easy. Just ask yourself how your site is supposed to support your business and everything else falls right into place.

Chances are you want people on your website to contact you about your products or services. If so, just measure the number of times people actually contact you.

1. The Contact Form, email, and social networks

This one is easy. Every contact that comes to your inbox counts as a conversion. As long as it is a legitimate business contact.

Too obvious? Perhaps. But a surprising number of business people that I meet don't track their conversions rates month over month. Tracking enables you to improve. And improvement means business growth.

2. The phone

Most business leaders that have used traditional advertising in the past already get this. When a new business call comes in, ask how the caller heard about you and log the caller's response.

You get the idea. Track it all. 

At the first of each month, add up the number of phone calls, form submissions, emails, and any other business opportunities your web site generated.

Calculate your returns.

Divide your costs by the number of inquiries you received, and there you have it. Your return. It's the only sensible way to measure your online adverting efforts.

At iProv we measure your success at the bottom line. Check out our website packages and when you are ready to learn more, get in touch.

Good SEO has a great deal to do with how your website is put together and launched.

Aaron Wheeler over at SEOmoz recently posted an excellent video about SEO for new sites.

Enjoy