iProv's search marketing strategies deliver the results you demand from your online advertising.
Our team of marketers, copywriters, designers, & developers are seasoned professionals with deep levels of expertise and a long list of success stories.
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Google, and other search engines, have given advertisers the ability to show advertisements to a pre-selected audience. Using tools, you can easily limit who sees your ads based on the state, city, or even limit it down to a specified zip code. Advertising your business locally gives you many benefits.
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Have you tried using Google Adwords advertising? Perhaps you have used the plethora of do-it-yourself tools that Google provides to get your website at the top of the search engines. There are so many dials to turn and levers to pull. If you are a Google Adwords user, you may ask yourself one of these questions:
Many small business owners are technically proficient folks who are smart enough to fix an issue with a printer or even put together a web page for their business. And Google has made Adwords tools easily accessible to everyone. Why couldn't you just get started on your own? Enter the problem with Google Adwords advertising.
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Untangling all the options for search advertising can be a big challenge. It seems that everyone knows they need to be advertising online. While search advertising can be very effective when done right, it can also be a complete waste of money when done wrong.
And I meet people all the time that are flat out doing it wrong.
Usually the mistakes start with some slick talking sales person. Here are some ways that you can tell when you’re talking to the wrong sales person.
If the sales guy keeps going on about how many clicks he can get you, it’s time to look elsewhere.
Sure clicks matter. But not all clicks are good clicks. So don’t buy clicks for the sake of clicks. Buy clicks that you can convert into business.
If the sales gal is blabbering on about how many people view their website and how many ad impressions she can deliver, it’s time for you to ask yourself what your goals really are.
If your goal is to be found when someone is ready to make a purchase, then impressions based programs are not for you. Buying impressions only makes sense for branding efforts where you need to get your message out to as many people as possible.
Also keep in mind that website specific ad programs are typically more expensive that advertising networks, so shop around before your buy ads on just one website.
One sure fire way to tell when you’re talking to the right people.
If your sales person is talking about conversions, you have found the right person. Conversions, for those unfamiliar, are when an online ad results in a business contact being made. Anything from contact form submissions to online sales are types of conversions. Conversions matter most.
At iProv we focus on conversions for your search engine advertising. Check out our website packages and when you are ready to learn more, get in touch.
Keyword research provides direct insight into the minds of searchers and is an invaluable resource for business advertising.
A search for "Where to buy golf shoes" has a very obvious intent to purchase behind it. On the other hand, a search for "The best golf shoes" implies the searcher is in the earlier stage of research.
Someone researching the best golf shoe, will find little value in a website that just lists golf shoes for sale. The site must also satisfy the searcher's request for golf shoe reviews.
But a website that provides a map to the nearest store can satisfy the people looking for a place to buy golf shoes. Even if they don't sell shoes online.
Identify the terms that your target audience uses to find you and your competitors at purchase time. Build your ad campaigns and landing pages around these action phrases and get the attention of people ready to take action. It's a simple and effective marketing strategy for most any type of business. But beware, the competition for some keywords can be fierce.